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SEO (Search Engine Optimization)


Search Engine Optimization, or optimization site for search engines, is a key process in internet marketing. This procedure aims to improve the visibility of your website on search engines such as Google, Bing and Yahoo! Through this procedure, a better position is achieved in the results of organic (unpaid) search.

Here are some key points when it comes to site optimization:

What is SEO site optimization?

    • It stands for Search Engine Optimization (optimization for search engines).
    • It is a process that includes a series of actions to improve the visibility and position of your site on search engines.
    • Technical and design elements are part of optimization, and the goal is to attract more visitors to the site.

On-Page SEO vs. Off-Page SEO

    • On-Page SEO: Refers to everything that is done on the site itself, such as keyword optimization, content structure and technical requirements.
    • Off-Page SEO: It is provided outside the site, especially through link building.

Why is SEO optimization important?

    • Better visibility: A high position on search engines attracts more visitors.
    • Increase in traffic: Quality optimization increases the number of visitors coming through search engines.
    • Competition: By following trends and competition, you stay in the race for a better position.
    • Adaptation to users: Optimization is not only for search engines, but also for real site visitors.

In short, SEO site optimization is key to successfully positioning your site on search engines and attracting relevant visitors. Properly implemented, this strategy can significantly contribute to the success of your online presence.

What is this?

This is an example of well-optimized pages. The green color indicates that the page has excellent readability and optimization for search engines. The test we are showing you was done in WordPress code, and the plugin that helps with SEO optimization is Yoast. When readability or optimization is poor, the page marker is colored red. When it is good, it is marked in orange. When it is excellent (as shown in this example of ours), it is marked in green.